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Research papers

Are business executives truly interested in market research findings?

It is certainly a vital question to ask, whether business executives are really interested in the outcome of the research projects they commission; and yet this question is seldom if ever raised among market researchers. Is it perhaps that...

Catalogue: ESOMAR Congress 1966
Author: Coen C. J. de Koning
September 1, 1966
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Citation

de Koning, C. C. (1966a, September 01). Are business executives truly interested in market research findings?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/are-business-executives-truly-interested-in-market-research-findings-


Research papers

The information concept as a key to industrial market research method

Can any market researcher think of a plausible reason why research in industrial markets lags so far behind research amongst consumers? Let us examine some facts, a literature about industrial market research (abbreviated IMR) is almost non-existent....

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Coen C. J. de Koning
June 15, 1962
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Citation

de Koning, C. C. (1962a, June 15). The information concept as a key to industrial market research method. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-information-concept-as-a-key-to-industrial-market-research-method


Research papers
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Citation

Agostini et al. (1960a, June 15). Group discussion on "A short-cut method for estimating the unduplicated-audience of a combination of media" and "Advertising research". ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/group-discussion-on-a-short-cut-method-for-estimating-the-unduplicated-audience-of-a-combination-of-media-and-advertising-research-